...an independent growth marketer from Holland.
I help software companies build focused, profitable products. Previously a CTO at a recruitment firm (boring!)
Later we’ll discuss what those growth systems are, and how they work. But right now, let’s focus on why they matter...
Over the last couple of years — as the internet matured — online marketing has gone through a series of massive shifts. As a result, marketing has become incredibly complex.
The problem is not that there aren’t enough marketing tactics to try. The internet is literally full of that. We have an endless obsession with “growth hacks” and loopholes, and gimmicks to “game the system”. There are literally hundreds of gurus and advisors selling you those. But while it’s tempting, those tactics will never work.
Here’s the bottom line: the only way to unlock sustainable, accelerating, stable product growth (where you constantly grow your user base and revenues, month-over-month)… is to understand the ‘growth levers’ that drive your business, from the ground up.