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24 January 2017

A Simple 7-part framework

Over the last couple of years — as the internet matured — online marketing has gone through a series of massive shifts. As a result, marketing has become incredibly complex.

The problem is not that there aren’t enough marketing tactics to try. The internet is literally full of that. We have an endless obsession with “growth hacks” and loopholes, and gimmicks to “game the system”. There are literally hundreds of gurus and advisors selling you those. But while it’s tempting, those tactics will never work.

Here’s the bottom line: the only way to unlock sustainable, accelerating, stable product growth (where you constantly grow your user base Read more →

18 January 2017

How viral growth works

Hey, Pieter here…

I’m writing you this post, because I want to share with you the mechanics of how “Viral Growth” works for a new product or startup business. That matters, because even though very few people realise it, viral growth is the backbone of all growth marketing.

In fact…

Viral growth is the origin of all growth hacking efforts

That might sound outrageous, but it’s true. If you want to understand growth hacking, you need to understand how virality works.

And of course if you want to “go viral” it really helps to understand the exact mechanics of how viral growth works. Understanding how virality Read more →

12 January 2017

How to boil down a successfull billion-dollar growth system into a simple 7 part framework

Later we’ll discuss what those growth systems are, and how they work. But right now, let’s focus on why they matter…

Over the last couple of years — as the internet matured — online marketing has gone through a series of massive shifts. As a result, marketing has become incredibly complex.

The problem is not that there aren’t enough marketing tactics to try. The internet is literally full of that. We have an endless obsession with “growth hacks” and loopholes, and gimmicks to “game the system”. There are literally hundreds of gurus and advisors selling you those. But while it’s tempting, those tactics will never work.

Read more →
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